Leading trichologists (hair specialists) are seeing an increase in the frequency of reactive hair loss, also known as telogen effluvium. Thinning hair is a natural part of ageing, however younger people suffering from excessive shedding is becoming much more common. The excessive shedding occurs as a result of more follicles going into the telogen (resting) phase of the hair growth cycle, usually following some type of “shock” to the follicles.
As more and more consumers move towards narrower diets, and as social and professional stress levels seem to be greater than ever before, the frequency in the number of cases of thinning hair is increasing. We define telogen effluvium, explain its causes and how you can prevent and treat the condition.





